top of page
  • Black Instagram Icon
  • Black Facebook Icon
Search

WAN Cosmetics - by Wantings

A DUAL-CULTURED MODERN LIFESTYLE BRAND



Born in San Francisco, WAN Cosmetics - by Wantings (WAN by Wantings) embodies all the traits of our home city: urban, diverse, and modern. No matter where you are from or where you want to go, WAN by Wantings welcomes you into our modern and minimalist approach to living a healthy lifestyle. WAN by Wantings is built on the following pillars:

  • Reinventing the definition of simple and nontoxic skincare

  • Redefining traditional formulations with a new angle

  • Embodying the less is more approach while maintaining effectiveness and traceability

  • Empowering consumers to be harmonious and balanced

  • Blending east and west traditions - dual-cultured and multi-dimensional products

  • Women-owned and proud AAPI/POC brand

Follow along our journey as we bring to life our three core beliefs:

  • Essentials Only

  • Constantly Innovative

  • Elevated Effectiveness


Essentials Only

Living in a global city means having access to all types of choices. While this is a positive for many lifestyle aspects, having too many ingredients or choices for skincare isn’t always the best. WAN by Wantings helps filter through the endless ingredient options and chooses only the best for your skin. Taking away fillers and unnecessary ingredients allows our products to be simple yet effective.


Constantly Innovative

Along with our many tech-focused neighbors, WAN by Wantings only works with the most forward-thinking manufacturing and product development partners. We are constantly listening to your feedback - as an evolving brand, we have the ability to adjust our products as we go to suit your needs. With our partners in Europe and Asia, our products are developed with state-of-the-art technology to deliver for your skin needs.


Elevated Effectiveness

At WAN Cosmetics, we are always seeking ways to maximize effectiveness without compromising quality. Embracing diversity and global ingredients is a huge part of both our company culture and our approach to creating the most impactful products. Taiwan, where our founder is from, is home to some of the world’s most famous teas. Many of our products incorporate these high-mountain teas which pack our products with antioxidants that aid the skin in structure, firmness, and anti-aging.


Meet Plant-Based Squalane

Updated: Aug 23, 2021

Featuring Ingredient by WAN Cosmetics

Tags:

  • Ingredient Insights

  • Squalane vs. Squalene

  • Olive Squalane

  • Rice Bran Squalane


Why Squalane?

Effective and natural ingredients form the backbone of WAN Cosmetics and are an integral part of our core formulation philosophy. Today, we’re introducing one of our beloved ingredients - squalane and explaining its role in modern skincare.


Squalane is a natural substance that our body produces and plays a key role in how our skin stays hydrated, soft, and youthful. As we age, as early as in our 20s, the amount of squalane naturally produced by our bodies decreases, and can result in dry, dull, or textured skin over time. To help replenish our skin’s natural supply, the cosmetics and skincare industry has long searched for sources that are vegan, sustainable, and cruelty-free. With the rising popularity of squalane, has the industry found a winner?


Not only does squalane address the ethical and environmental methods of previous sources, it is extremely compatible with all skin types and is a go-to ingredient for regenerative and anti-aging formulations.


For those of us who are nervous about oils and how they might affect our skin, not to worry! This plant-based alternative is highly moisturizing and hydrates without feeling heavy or greasy. Squalane penetrates the skin at an astonishing rate of 2mm/second and is an extraordinary ingredient for the skin, hair, and body.





Squalene vs. Squalane

Human skin, covering the entire outer surface of the body, is the largest organ and is constantly exposed to sunlight stress, including ultraviolet (UV) light irradiation. The skin tissue is rich in lipids, which are thought to be vulnerable to oxidative stress from sunlight.


Squalene is a structurally unique triterpene compound that is one of the main components (approx. 13%) of skin surface lipids. It was so named because it was first isolated from shark liver oil, which contains large quantities and is considered its richest source. It is transported in serum generally in association with very low density lipoproteins and is distributed ubiquitously in human tissues, with the greatest concentration in the skin.


Squalene is widely distributed in nature, with reasonable amounts found in olive oil, palm oil, wheat-germ oil, amaranth oil, and rice bran oil. Squalene as the main component of skin surface polyunsaturated lipids, shows some advantages for the skin as an emollient and antioxidant, and for hydration and its antitumor activities. Human sebum contains 13% squalene as one of its major constituents.


Squalane is a saturated derivative of squalene and also found in the same sources mentioned above. In contrast to squalene, due to the complete saturation of squalane, it is not subject to auto-oxidation. Squalene was traditionally sourced from the livers of sharks, with approximately 3000 required to produce one ton of squalane. Due to environmental concerns, other sources such as olive oil, rice and sugar cane have been commercialized as alternatives in more sustainable fashion.


Benefits You Can Feel:

Squalane truly offers the whole package and is beneficial to the skin, hair, and nails. Highlights of its benefits include:


  • Aids the absorption of other ingredients

  • Odorless, lightweight, and quick-absorbing

  • Suitable for all skin types, non-comedogenic, and low risk of irritation

  • Boosts cell regeneration and oxygenation

  • Fights aging, reduces appearance of wrinkles, and helps prevent UV damage to skin

  • Highly stable against oxidation

  • Includes antibacterial properties

  • Sustainable and environmentally friendly sourcing methods


Where can squalane be found in WAN Cosmetics:

At WAN Cosmetics, we believe in building our products around ingredients that our skin will love. Our products aim to maximize results with minimal effort and we want you to feel great about anything you apply to your skin.


Our Glisten Essence Face Oil, which incorporates olive squalane & rice bran oil, is formulated with natural ingredients sourced from across the world. Deeply nourishing and full of antioxidants, experience the incredible effects of olive & rice bran squalane by incorporating our Glisten Essence Face Oil into your daily skincare routine, or add two drops into your makeup for an ethereal glow that you’ll satisfy.


Sources:

https://pubmed.ncbi.nlm.nih.gov/31619649/





bottom of page