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WAN Cosmetics - by Wantings

A DUAL-CULTURED MODERN LIFESTYLE BRAND



Born in San Francisco, WAN Cosmetics - by Wantings (WAN by Wantings) embodies all the traits of our home city: urban, diverse, and modern. No matter where you are from or where you want to go, WAN by Wantings welcomes you into our modern and minimalist approach to living a healthy lifestyle. WAN by Wantings is built on the following pillars:

  • Reinventing the definition of simple and nontoxic skincare

  • Redefining traditional formulations with a new angle

  • Embodying the less is more approach while maintaining effectiveness and traceability

  • Empowering consumers to be harmonious and balanced

  • Blending east and west traditions - dual-cultured and multi-dimensional products

  • Women-owned and proud AAPI/POC brand

Follow along our journey as we bring to life our three core beliefs:

  • Essentials Only

  • Constantly Innovative

  • Elevated Effectiveness


Essentials Only

Living in a global city means having access to all types of choices. While this is a positive for many lifestyle aspects, having too many ingredients or choices for skincare isn’t always the best. WAN by Wantings helps filter through the endless ingredient options and chooses only the best for your skin. Taking away fillers and unnecessary ingredients allows our products to be simple yet effective.


Constantly Innovative

Along with our many tech-focused neighbors, WAN by Wantings only works with the most forward-thinking manufacturing and product development partners. We are constantly listening to your feedback - as an evolving brand, we have the ability to adjust our products as we go to suit your needs. With our partners in Europe and Asia, our products are developed with state-of-the-art technology to deliver for your skin needs.


Elevated Effectiveness

At WAN Cosmetics, we are always seeking ways to maximize effectiveness without compromising quality. Embracing diversity and global ingredients is a huge part of both our company culture and our approach to creating the most impactful products. Taiwan, where our founder is from, is home to some of the world’s most famous teas. Many of our products incorporate these high-mountain teas which pack our products with antioxidants that aid the skin in structure, firmness, and anti-aging.


What Minimalist Skincare Means to WAN Cosmetics



Founded in 2017, WAN Cosmetics is a clean & science-based skincare brand. We wanted to reintroduce our brand and goals - as a San Francisco brand, our mission is to bring high-performance and consciously-packaged skincare & bodycare products to those that are looking to embrace a modern and savvy lifestyle.




Better Ingredients

From the very beginning, WAN Cosmetics’ mission was to bring minimalist skincare that is both luxurious and effective. Our goal to highlight science-led, clean, high-performance, and consciously-packaged products stemmed from our desire to create a lifestyle brand that complemented the modern routines of our community. In a world that gets louder and busier each day, WAN Cosmetics transcends the status quo and promises to deliver results without closed doors. As a brand, we are constantly evolving our formulations and products, with the end goal of simplifying your choices by providing the most effective, efficient, and worry-free routine.


We believe the first step to achieving our mission is to return to the basics. Better ingredients are the core of our brand and we source only the cleanest and most potent ingredients from all over the world. Embracing diversity and global ingredients is a huge part of both our company culture and our approach to creating the most impactful products.



Taiwan, where our founder is from, is home to some of the world’s most famous teas. Many of our products incorporate these high-mountain teas which come packed with antioxidants that aid the skin in structure, firmness, and anti-aging. Our products are always vegan and cruelty-free and never feature artificial colors, essential oils, or fragrances.




Simple Formulations

Our minimalist approach focuses only on what your skin needs to stay healthy, youthful, and natural. We do not pack our products with fillers, fragrances, or irritants. Just like our hometown, San Francisco, we are constantly faced with endless choices throughout our life. While this is a positive for many lifestyle aspects, having too many ingredients or choices for skincare isn’t always the best. WAN Cosmetics helps filter through the endless ingredient options and chooses only the best for your skin. Taking away fillers and unnecessary ingredients allows our products to be simple yet effective.



When it comes to skincare, less is truly more. Shorter ingredient lists lead to products that are more potent, concentrated, and results-driven. At WAN Cosmetics, we strongly believe in only including the necessary ingredients in our formulations and to never pack in fillers. We stand behind our hero ingredients and want them to take front stage whenever possible. Simple formulations can lead to the following benefits:

  • Reducing chances of allergic reactions: When the products that you use on our skin have more than 10 ingredients, it can be very hard to figure out which ones might be causing irritations.

  • Elimination product conflicts: We have all dealt with products that pill or don’t sit well with others. Less ingredients also makes it easier to figure out which products are causing issues in your routine.

  • More potent results: When a product is packed with too many ingredients, each ingredient becomes less effective. High quality ingredients without fillers are those that deliver visible and lasting results.


For those that have sensitive skin or want to get the most out of their products, less is definitely more.


An Antioxidant That Does It All

Updated: Aug 23, 2021



Antioxidant vs. Skincare

With the amounts of exposure our skin gets to everything around us, antioxidants have become a vital part of any effective routine. Antioxidants can shield the skin from damage by limiting free radical production and harm from the sun. Not only do they protect the skin, they can also fight signs of aging and calm any skin irritations. Overall, antioxidants are defenders against all types of dangers to the skin.


Common Sources of Antioxidants

The following antioxidants are the most common amongst skincare products. We have outlined where they are derived from:


  • Vitamin A

    • Vitamin A can either come in the form of retinoids (from animal sources and includes retinol) or carotenoids (from plants and includes beta-carotene

    • Great for anti-aging and improving skin tone

  • Vitamin C

    • Vitamin C is often found in skincare as ascorbic acid/L-ascorbic acid

    • A favorite for boosting collagen and fading dark spots, can also fight against sun damage

  • Vitamin E

    • Vitamin E is a popular antioxidant found in moisturizers, creams and lotions (especially for dry skin)

    • A must have for aiding the skin’s healing process, adding hydration, and stabilizing other antioxidants

  • Vitamin B3

    • Commonly referred to as niacinamide, Vitamin B3 helps improve the skin’s texture and tone

    • By reducing fine lines, wrinkles, and any hyperpigmentation, Vitamin B3 can calm and soothe the skin while strengthening the skin’s barrier

  • Green Tea

    • Covered in detail within this article, green tea or EGCG has multiple benefits for the skin such as anti-inflammatory properties, hydration, and protection

  • Resveratrol (red grapes or red wine)

    • Derived from red grapes or wine, resveratrol is sometimes known as the “longevity molecule” due to its anti-aging properties

    • With anti-inflammatory, antibacterial, and antifungal features, resveratrol can fight aging and skin-irritations



What is EGCG?:

Just like how a warm cup of green tea can soothe the mind and body, the benefits of using green tea in skincare are abundant as well and can provide benefits from the inside out. While EGCG might not mean anything to you upon first glance, chances are you might already be applying it to your skin. Short for epigallocatechin gallate, EGCG is the most potent extract and active ingredient found within green tea. It can be used in a variety of products and mixtures as it works well with other ingredients. An increasingly used ingredient in the skincare industry, EGCG provides antioxidants, anti-tumor, and anti-inflammatory properties that make it popular amongst product formulators. The polyphenols found in green tea can also help with sun-damage.


Tracing the Benefits of Green Tea:

A botanical derived from the leaves and buds of camellia sinensis, a tea plant, the advantages of green tea don’t just stop at antioxidants and soothing properties. The caffeine and tannins in green tea also reduce the size of blood vessels and puffiness. Both protective and remedial, green tea can provide the following wonders to your skin:


  • Shielding: We mention the antioxidants properties of EGCG above, but EGCG can truly act as a shield for the skin. Protecting the skin against free radicals caused by environmental stressors, EGCG tackles both UV radiation and pollution.

  • Anti-aging & healing: By reducing and preventing signs of sun damage, EGCG defends the skin against roughness, fine lines, and hyperpigmentation while also promoting skin elasticity. EGCG can also help with skin scarring and may also be able to shrink keloid scars by over 40%.

  • Soothing: The anti-inflammatory properties of EGCG can keep puffiness at bay and is a hero ingredient for those that suffer from eczema, dandruff, or psoriasis. EGCG can also minimize excess sebum, making it a great option for acne-fighting skincare. EGCG has also been proven to aid the skin in moisture and hydration retention.


Adding EGCG To Your Routine:

Not only is green tea great for daily consumption, it can also be safely used on the skin on a daily basis. Suitable for all skin types, EGCG is most effective when used with other antioxidants such as Vitamin C or C. When antioxidants are used together, the effects are enhanced and can penetrate the skin at a deeper level. Hyaluronic acid is also a popular combination option for EGCG.


Some of the most popular types or products that include EGCG are cleansers, serums, moisturizers/eye creams, and face masks.





Reference/Research Articles:

 
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