WAN Cosmetics - by Wantings

A DUAL-CULTURED MODERN LIFESTYLE BRAND

Born in San Francisco, WAN Cosmetics - by Wantings (WAN by Wantings) embodies all the traits of our home city: urban, diverse, and modern. No matter where you are from or where you want to go, WAN by Wantings welcomes you into our modern and minimalist approach to living a healthy lifestyle. WAN by Wantings is built on the following pillars:

• Reinventing the definition of simple and nontoxic skincare

• Redefining traditional formulations with a new angle

• Embodying the less is more approach while maintaining effectiveness and traceability

• Empowering consumers to be harmonious and balanced

• Blending east and west traditions - dual-cultured and multi-dimensional products

• Women-owned and proud AAPI/POC brand

Follow along our journey as we bring to life our three core beliefs:

• Essentials Only

• Constantly Innovative

• Elevated Effectiveness

Essentials Only

Living in a global city means having access to all types of choices. While this is a positive for many lifestyle aspects, having too many ingredients or choices for skincare isn’t always the best. WAN by Wantings helps filter through the endless ingredient options and chooses only the best for your skin. Taking away fillers and unnecessary ingredients allows our products to be simple yet effective.

Constantly Innovative

Along with our many tech-focused neighbors, WAN by Wantings only works with the most forward-thinking manufacturing and product development partners. We are constantly listening to your feedback - as an evolving brand, we have the ability to adjust our products as we go to suit your needs. With our partners in Europe and Asia, our products are developed with state-of-the-art technology to deliver for your skin needs.

Elevated Effectiveness

At WAN Cosmetics, we are always seeking ways to maximize effectiveness without compromising quality. Embracing diversity and global ingredients is a huge part of both our company culture and our approach to creating the most impactful products. Taiwan, where our founder is from, is home to some of the world’s most famous teas. Many of our products incorporate these high-mountain teas which pack our products with antioxidants that aid the skin in structure, firmness, and anti-aging.

GENTLE C+ HYDRATING CLEANSING FOAM

Reintroducing the Foaming Cleanser

Cleansers For Each Skin Type:

Whether it be the end of a heavy makeup day or a relaxing no-makeup day, an effective cleanser is a necessity. Our skin collects impurities throughout the day regardless of what we do and a proper cleanser can ensure that your skin stays clear and healthy.

Facial cleansers differ from usual soap in that they are less-drying and are formulated with ingredients that are non-stripping and gentle for the delicate skin on the face. Well-formulated cleansers can successfully keep pores clear of dirt, remove sebum (a mix of oil and debris that collects throughout the day), keep dead skin cells at bay, and infuse the deeper layers of the skin with nutrients and moisturizing elements.

Cleansers can come in all forms and formulas - while it seems that new types are coming out all the time, we have broken down the most-popular forms below.

Primary Cleansers

Primary cleansers are the ones that are used everyday regardless of makeup wear. A good primary cleanser is a must and can make a huge difference on the health of your skin.

• Cream: Cream cleansers are usually the go-to type for those looking for a gentle and moisturizing cleanse. Cream cleansers can either be mixed with water or applied directly to the skin and can be easily wiped off with a towel. Suitable for sensitive or drier skin types, cream cleansers are great for maintaining the right amount of oil on the skin and for providing a non-stripping experience. Cream cleansers can also be a great option for a first cleanse product for those that are accustomed to the double cleansing method.

• Gel: Gel cleansers usually have a clear, gel-like consistency and are a great option for deep cleansing. These formulas can help unclog pores, remove excess oil, and cleanse away bacteria from the skin’s surface. Gel cleansers can sometimes also come with exfoliating properties depending on the ingredients. Gel cleansers are recommended for those with oily or acne-prone skin.

• Foaming: Last but not least, foaming cleansers are another tried and true method loved by many. Formulated with a foaming agent, these cleaners become bubbly or sudsy as they are mixed with water. The highlight of these cleansers is the foaming quality - the foaming particles can get deeper into the pores and lift even the most stubborn impurities. Foaming cleansers are great for those with an oilier skin type, but can truly work for all skin types if the right foaming cleanser is used.

Make-Up Removing Cleansers:

For those of you that wear makeup or sunscreen on a daily basis, makeup removing cleansers or a “first” cleanse is highly recommended. These cleansers break up the makeup or sunscreen on the skin and prepare the skin to fully experience the benefits of your primary or second cleanser.

• Micellar: A water-based, non-soap cleanser, micellar water has become a very popular option as well. When cleansing the face with micellar water, the surfactants in the cleanser collect into tiny clusters called micelles whenever they are mixed with oil or dirt. These tiny clusters can then be easily rinsed off the skin. Micellar cleansers can be used with a cotton pad or cleansing towel and do not require rinsing. This cleanser type is best suited for all skin types, especially when used as a first cleanse in a routine.

• Oil: Using the “oil attracts oil” method, oil cleansers have also become a staple within many routines. Oil cleansers absorb impurities that gather on the skin and are nourishing at the same time. Especially popular amongst those with dry skin or those who wear heavy make-up, oil cleansers can be directly massaged onto the skin and will rinse off without drying the skin. A tip is to always look for oil cleansers that are non-comedogenic - a few of our recommendations include rosehip, squalane, grape seed, jojoba, tea tree, and sunflower oils.

Debunking the Foaming Myths:

While foaming cleansers have been around for a long time, there have been many misconceptions that have developed. Many people believe that foaming cleansers are irritating because they strip natural oils from the skin. This is actually caused by any cleanser that includes sodium lauryl sulfate or a SLS (synthetic agent). New formulations that have hit the market in the last few years have started using coconut derived or plant derived foaming agents that are gentler and pH balanced. Most natural-ingredient-based foaming cleansers don’t contain SLS and can be used for all skin types. Some benefits of natural-ingredient-based foaming cleansers can be found below:

Benefits:

• Works well for all skin types

• Provides an interactive and fun cleansing experience

• Allows a deep cleanse with every use

• Can include many antioxidants that penetrate all layers of the skin

WAN’s Way:

At WAN Cosmetics, we are big fans of a natural and effective cleanser. Our newest release, the Gentle C+ Hydrating Cleanser, embodies all the benefits of the new-age foaming cleansers. Gentle, soothing, and moisturizing, our cleanser removes impurities and prepares the skin for your routine without disturbing the pH balance or barrier of the skin. Using natural ingredients (listed below) and a mix of Vitamin C + aloe vera, this is the ideal cleanser for those that want a deep and non-irritating cleanser that repairs and rejuvenates.

Active Ingredients:

• Aloe Leaf Juice - Provides moisture and hydration

• Orange Fruit Water - Great source of Vitamin C

• Coffee Seed Extract - Adds antioxidants

• Vitis Vinifera Seed Extract - Improves circulation and increases oxygen and nutrients

• Citric Acid - Great source of Vitamin C

Moisturizing Ingredients:

• Glycerin - Provides moisture and hydration

• Aloe Leaf Juice - Provides moisture and hydration

• Sodium PCA - A naturally-occurring amino acid known as Proline found in proteins to smooth skin. It’s an important skin-identical ingredient and great natural moisturizer that helps the skin to hold onto water and stay nicely hydrated. PCA is a naturally occurring component of human skin and a part of the "natural moisturizing factors" (NMF) that maintain a healthy epidermis.

Cleansing System:

WAN Cosmetics’ unique cleansing system is made up of ingredients that are all plant-sourced, mild, and suitable for sensitive skin. We have also proactively selected ingredients that are environmentally-friendly.

• Sodium Cocoyl Glutamate - Especially well-suited for cleansing sensitive skin. It is also a mild surfactant with very good detergency and foaming power. It is produced from vegetable oils and is therefore readily biodegradable.

• Coco-Glucoside - A powerful natural cleanser and because it is derived from coconut and fruit sugars, it is gentle enough for all skin types and is perfectly biodegradable. A gentle cleanser that is biodegradable, non-toxic, residue free and well tolerated by sensitive skin.

• Disodium Cocoyl Glutamate - Well-suited for cleansing sensitive skin with good detergency & foaming power. It’s made of vegetable oil with biodegradable features.

Back to Basics:

One of the best aspects of the modern world of skincare is the vast number of options available for all types of products. With so many formulations to choose from, finding the perfect cleanser for your skin may seem like a challenge but can result in being so rewarding for your skin and routine. Knowing that it can be daunting when faced with so many choices, WAN’s recommendation is to return to the basics and to review your skin type and skin challenges as you start your search for the ideal cleanser. With a shift in the industry to providing products with healthier and cleaner ingredients, we hope that you will find a cleanser, whether foaming or not, that works well for your skin.

Reference/Research Articles:

• https://www.instyle.com/beauty/how-choose-between-foam-cleanser-cream-cleanser-micellar-water-or-oil-cleanser

• https://sukiskincare.com/blogs/suki-tribe/foaming-cleanser-vs-gel-cleanser#:~:text=The%20foaming%20quality%20is%20part,leaving%20your%20skin%20feeling%20revitalized.

• https://www.katesomerville.com/us/en/blog/gel-vs-foaming-face-wash.html

• https://theklog.co/difference-between-foaming-and-gel-cleansers/

• https://thenakedchemist.com/the-benefits-of-sodium-pca-in-skincare/

• https://www.makeyourown.buzz/blog/coco-glucoside-uses-and-benefits/

• https://www.weleda.com/ingredients/ingredients-glossary/c/coco-glucoside-coco-glucoside

• https://www.weleda.com/ingredients/ingredients-glossary/d/disodium-cocoyl-glutamate-disodium-cocoyl-glutamate

Why Multi-Purpose Products are the Time-Savers We All Need

A Skincare Routine That Doubles Down:

We all have those mornings or nights when there just never seems to be enough time. No matter how luxurious a 10-step skincare routine may sound at first, simplicity in skincare can also be one less thing to stress out about before or after a long day.

Luckily, multi-purpose products can be just as effective as a 10-step routine. While these products are time- and cost-effective, they also produce less waste and are more sustainable!

WAN’s Way:

Our team strongly believes in creating a minimal routine that can not only fit into your busy schedule, but also delivers the results to keep your skin healthy and happy. Eye and lip cream duos have been on the market for a while, but why are these two products so commonly combined?

The skin around our eyes and lips have a lot in common. These facial zones are the thinnest and tend to lack oil glands, resulting in drier or more sensitive skin. With fewer oil glands than other facial zones, the eye and lip areas are the main culprits when signs of aging first appear. As our lives get busier and we spend more time interacting with technology and damaging blue-light, our skin can use any help it can get to slow down the aging process.

As the thinnest areas on our face, the skin around our eyes and on our lips can also be prone to sensitivity. Any products meant for these areas have to be hydrating and free of harsh ingredients. WAN Cosmetics’ Eye & Lip Cream provides a perfect two-in-one combo that firms and smooths both areas of the face. With active botanicals that lock in skin hydration for 48 hours, our Eye & Lip Cream can be used both morning and night. Our squeeze tube packaging promises an application process that is mess-free and hygienic, further ensuring frustration-free use!

Featuring ingredients in Eye & Lip Cream:

• Eyebright extract

• Beta Vulgaris (Beet) Root Extract

• Magnolia bark extract

• Cupuacu butter

• Sweet almond oil

• Grape seed oil

• Argan oil

No fragrance, colors, or essential oils. Learn more about WAN Cosmetics’ Eye & Lip Cream here.